Category Innovation

How to avoid throwing away millions of dollars in innovation projects

Google Glass debuted in April 2012 before the company began accepting pre-orders for a very early "Explorer Edition" of the specs. It was a kind of "open beta" made available to selected developers interested in creating new apps for this device. Google Glass was presented as a product ahead of its time. It was exciting. It encouraged people to imagine and to create. It was opening an industry of “wearable” technology that would soon change the world. And then criticism began [...]

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