My most recent experiences and insights

  • Listen to your company culture

    The plastic cup falls into its holder. It is followed by the equivalent of a spoonful of sugar. Then a dark liquid. And finally a plastic stick. Seen today, that’s a lot of plastic. The coffee is not too bad. You just have to blow on it a bit. I think it will probably be… Read more

  • How long Mama Duck?

    In just four days I have received three separate requests from people who are making arrangements to help young people enter the world of work. 3 in 4 days. Not bad. I guess the end of the academic year is approaching. And young university students need internships to finish their degrees. Or they need guidance… Read more

  • Deadly mistakes in building software solutions for your business

    This is not a technology presentation, it’s not aimed at technology people but at the business side, so it’s important to organize the information around business decisions that are related to how technology is used. For that reason I’ve tried to organize the mistakes that based on my experience I’ve seen working with the Corporations,… Read more

  • How to build a high-conversion website

    If you are a business owner who is frustrated with lack of leads and sales that come to your website, this guide will: Help you understand the #1 reason your website doesn’t attract, engage, and help convert visitors to customers Give an overview of the Storybrand framework for creating highly engaging and powerful websites Provide… Read more

  • The Consulting Boom

    Recently there seems to be a boom in consulting topics. I don’t know if it will be the typical filter effect of what when you are pregnant you only see pregnant or when you think to buy that new red car you only see cars like that red one (Known as the reticular activation system… Read more

  • The one about the hobby that became a pillar of my career

    Spoiler A hobby can become a basic asset for career development There are things that we are given more good and give us more satisfaction. Knowing them and relying on them is vital to building a professional future that fills us The Story Around 2006 my responsibilities in the company I was working for changed.… Read more