From Global Vision to ROI: How AI Becomes Real Profit for Your SME.
There is a dangerous disconnect in the world of Artificial Intelligence.
On one side, we have the high-level vision on spectacular stages, like those seen at events such as TEDAI Vienna. On the other, we have the day-to-day reality of an SME in Mallorca.
The SME director asks me: “Joan, how do I translate that futuristic vision into hard cash for my business?”
The Abstract Algorithm Fallacy
The true value of AI is not in the algorithm. It is in the profitable, ethical, and time-saving implementation within your daily business operations.
The most common failure of many consultancies is that they talk about abstract algorithms and complex models. That solves nothing.
The Typical SME Leader Problem:
The CEO of a service company feels that AI is something only large corporations can afford. They risk either a blind investment in a “cure-all” solution or remaining still for fear of making a costly mistake.
My philosophy as a consultant is to close precisely that gap: the one that exists between the “grand conference stage” and the “spreadsheet in your office”. My job is to stop talking about AI and start talking about three things that matter to you:
- Margins: How can we use AI to reduce your operational costs without sacrificing quality?
- Efficiency: Which slow processes can we accelerate so your team can focus on the customer?
- Risks: How do we minimize the risk of human error or regulatory non-compliance by using AI as a supervisor?
The Starting Point: Your Problem Today
To start winning, you must stop looking for “AI” and start looking for “the problem.” Your business is not about doing AI projects.
Think about it:
- Don’t ask: “What can ChatGPT do for my business?”
- Ask: “Do I have an inventory management bottleneck that costs me X euros per month in excess stock or failed orders? Can AI solve that tomorrow?“
My Fixed-Price Strategic Package begins right here, in the Exploration and Scoping phase. We focus on your most urgent business problem and define a concrete action plan with a predictable ROI. This ensures that every euro invested in AI translates into a tangible benefit, and not into an abstract project.
So, if you lead an SME, don’t ask “What can AI do?”. The correct question is: “What margin, efficiency, or risk problem do I have today that AI can start solving tomorrow?”.
That is where we start seeing AI for what it is: a business lever.