June 2021

How to be UN-STOP-PABLE

I have known Sebastián Lora for just over 8 years. I have always been impressed by his ability as a communicator. I would say innate because I have always seen him that way, but when he tells his story it is clear that it is not innate at all. As he likes to say: “It […]

How to be UN-STOP-PABLE Read More »

Altruistic but not unrewarding

Saturday was a special day. A very special one. The culmination of almost two years of work. Normally it would have been a year, but Covid complicated things. Although the preparation work was largely done, the start-up had to be postponed. But there were no more excuses and in the end we made it. On

Altruistic but not unrewarding Read More »

To graduation!

This weekend we have varied our traditional family toast. We usually use “To the revolution!” followed by the traditional clinking of glasses. We are not very revolutionary either. We would like to change a lot of things, but without the need for violence. The “To the revolution!” was our toast inherited from the cronies that

To graduation! Read More »

Do you fish tuna or sardines?

Yesterday I read a short post on LinkedIn by copywriter Luis Garau. It started with “I open a melon with a watermelon emoji”. And there certainly was a watermelon emoji. Curious because the melon icon also exists. Although it actually looks more like a grape than a melon. Of course the watermelon is more eye-catching

Do you fish tuna or sardines? Read More »